Smiggle Partner with Anti-Bullying organisation, The Diana Award

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Smiggle believes it’s important that all children feel safe and confident at school, so they can be their best in the classroom, out on the playground, or when they’re learning online. That’s why they’ve partnered with Anti-Bullying organisation The Diana Award again this year.

To help spread the kindness message far and wide, The Diana Award and Smiggle have created a Choose Kindness keyring to raise funds for The Diana Award’s Anti-Bullying Programme, and as part of their support for young people and their families.

The Choose Kindness keyrings are £1.50 each and available in-store.

The Diana Award is proud to be the only charity set up in memory of Diana, Princess of Wales, and her belief that young people have the power to change the world. The Diana Award’s mission is to empower young people to lead that change through a range of initiatives that unlock children’s potential, inspire action and create opportunities, ensuring that no young person is left out or left behind.

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