HomeEventsSummer has arrived at Primark!

Summer has arrived at Primark!

Summer has arrived at Primark!

The sun is out and Primark’s high summer womenswear collection has arrived!

It is all about print and colour, and the three diverse trends will make you feel all the holiday vibes. Look out for key pieces for the season ahead, including wrap-front blouses, cheesecloth dresses, and the kimono.

Making the transition from spring into summer, retro vibes take centre stage in the first trend of the season: Miami Pop. This laid back look is achieved through the use of cool denim pieces, knot-front t-shirts and graphic patterns. Keeping it muted as we move into the warmer weather, key colours of the trend include ivory, yellow, and subtle shades of pink and blue. Youthful and spirited, this trend paints a pretty picture of the all-American girl.

With Amazonia, we have truly entered the summer season. Inspired by wildlife and nature of South American rainforests, the colour palette comprised of dark purples, greens and fuschia pinks is the perfect combination of contrasting bursts of colour with deeper tones. Statement
pieces included strappy sundresses, Hawaiian shirts and kimonos, with new shapes creating a grown up take on florals.

A trend driven by print and colour clash, when it comes to Tribal Party, the bolder and brighter the better. Traditional patterns and markings are given a new lease of life through unexpected, abstract colours. Neon pinks and petrol blues are supported by more muted tones of ochre and mustard, terracotta, and chocolate brown. Fabrics are cool and lofty, perfect for high summer, whilst key items are expressive yet simple. Fishnet body-con dresses are worn layered over one-piece body suits, whilst tie-front bralettes worn with coordinating midi skirts expose the wearers midriff. Oversized, billowing kaftans are seen in explosive prints, and simple wrap-front jersey tops complete the line-up.

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